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Showing posts from 2013

Strategic planning

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the future direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue particular courses of action. Generally, strategic planning deals with at least one of three key questions:   "What do we do?" "For whom do we do it?" "How do we excel?"   Many organizations view strategic planning as a process for determining where an organization is going over the next year or—more typically—3 to 5 years (long term), although some extend their vision to 20 years, or even (in the case of Mitsubishi) 500 years. George Friedman in The Next 100 Years summarizes "the fundamental principle of strategic planning: hope for the best, plan for the worst".  


'A great ad is an ad that generates great sales'   A dvertising and theatre personality   Alyque Padamsee   dons many a cap with effortless ease. Be it heading the ad agency Lintas, creating the unforgettable Liril ad, or playing Muhhamad Ali Jinnah in Richard Attenborough's   Gandhi , Padamsee has left his mark in everything he has done. While in Lintas, Padamsee helped bail out the agency, and created some advertising landmarks (apart from Liril) like 'Lalitaji' of Surf, Cherry Blossom's Chaplin, MRF's muscleman, etc. He also has more than 50 full length plays -- including   Tughlaq   and   Evita   -- to his credit. Padamsee's autobiography   A Double Life   effectively traces the illustrious career of this interesting man. Advertising to Padamsee is like athletics, wherein one has to constantly strive to outdo others. And just as the athlete's final score evaluates his or her standard, a commercial's suc

Piyush sent you a SlideShare document

  Top content shared with you     Your colleague Piyush sent you this SlideShare document "I think you will find this useful."   The role of social media in corporate social responsibility   1213 views   View it now      

Contemporary Art India   Thanks   With best regards   Piyush   G/502, Manshi Apartment, Sai Kripa Complex, Kashi Mira, Mira Road (E), Mumbai-401 104. Ph:- 022 28456158, Mob:- 098339 23811. E-mail: ,   


  INTRODUCTION The media plays a very constructive role in today’s society.   Media play an important role in increasing of  public awareness and collect the views, information and attitudes toward certain issue. Media is the most powerful tool of communication in emerging world and increased the awareness and presents the realstage of society. In this decade of Knowledge and awareness there is a huge and grand role of media, it is all around us when we watch on Television, listen to on the radio, read to the books, magazines, and newspapers, every where we want to collect some knowledge and information and a part of this media hasto present a very responsible role for our society. Without the media, people in societies would be isolated, not only from the rest of the world, but also for the total formation of creditable world.    WHAT IS MEDIA Media is one of the most powerful instruments of communication. It can help to promote the r


Media smarts   Media Smarts  (formerly the  Media Awareness Network ) is a  Canadian   non-profit organization  based in  Ottawa  that focuses on  media literacy  programs. In particular, the organization promotes  critical thinking  via education resources and analyzes the content of various types of  mass media . Surveys and studies performed by Media Smarts have explored youth  media consumption , such as television and internet use, as well as media issues. In recent years the organization's focus has shifted more heavily to digital literacy, although it continues to produce resources on traditional media. The funding for Media Smarts is primarily derived from private sector sponsors and Canadian Government grants. [1] [2]  The group partnered with  Microsoft  and  Bell Canada  to produce web resources for teachers and parents to protect kids online. [1]  Media Smarts has received a number of awards for its work, including an award from the  Ca