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Let's pledge for plastic free planet on this DUSSERA

Dear Friends Now days plastic has taken to tall in our life, if you see entire one and half generation has been grown up in this "PLASTIC ERA". Therefore it's difficult for them (us) to live without plastic. In our day-to-day life 95% utility items are influenced by this material. From baby diaper up to adult diaper (means we start our life with plastic and end our life with it). We carry it, we wear it, we drink in it, we eat in it, we sleep in it, we bath with it, we wash with it, even we use it to have personal pleasure with it!!! So what, what is the problem!!! The problem is this material is not disposable and becomes covering and polluting our planet very badly!!! So people, let's get freedom from it and pledge for Plastic Free Planet.

'A GREAT AD IS AN AD THAT GENERATES GREAT SALES'

'A great ad is an ad that generates great sales'   A dvertising and theatre personality   Alyque Padamsee   dons many a cap with effortless ease. Be it heading the ad agency Lintas, creating the unforgettable Liril ad, or playing Muhhamad Ali Jinnah in Richard Attenborough's   Gandhi , Padamsee has left his mark in everything he has done. While in Lintas, Padamsee helped bail out the agency, and created some advertising landmarks (apart from Liril) like 'Lalitaji' of Surf, Cherry Blossom's Chaplin, MRF's muscleman, etc. He also has more than 50 full length plays -- including   Tughlaq   and   Evita   -- to his credit. Padamsee's autobiography   A Double Life   effectively traces the illustrious career of this interesting man. Advertising to Padamsee is like athletics, wherein one has to constantly strive to outdo others. And just as the athlete's final score evaluates his or her standard, a commercial's suc