'A great ad is an ad that generates great sales' A dvertising and theatre personality Alyque Padamsee dons many a cap with effortless ease. Be it heading the ad agency Lintas, creating the unforgettable Liril ad, or playing Muhhamad Ali Jinnah in Richard Attenborough's Gandhi , Padamsee has left his mark in everything he has done. While in Lintas, Padamsee helped bail out the agency, and created some advertising landmarks (apart from Liril) like 'Lalitaji' of Surf, Cherry Blossom's Chaplin, MRF's muscleman, etc. He also has more than 50 full length plays -- including Tughlaq and Evita -- to his credit. Padamsee's autobiography A Double Life effectively traces the illustrious career of this interesting man. Advertising to Padamsee is like athletics, wherein one has to constantly strive to outdo others. And just as the athlete's final score evaluates his or her standard, a commercial's suc
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